Our brief introduction

16+ years of experience in food beverage industry
Direct sourcing from Cognac, France (AOC region)
Integrated bonded-zone production supply chain
Flexible small-batch production capability
Lead time: 30–45 days
Omnichannel proven sell-through in China
OEM private label services available
Innovative mini-format spirits for modern retail

Brand Overview

IUU INN is an innovative international brand dedicated to mini-format alcoholic beverages, redefining modern drinking through portability, ready-to-drink convenience, and multi-scenario enjoyment. With compact sizing and diverse flavor expressions, we move drinking beyond fixed occasions into everyday life—making it ideal for travel, gatherings, and light social moments. At IUU INN, a mini bottle is not just a choice of flavor, but a way to express mood and create meaningful connections.

Brand Name Interpretation

- INN: Symbolizes a tavern space; each bottle is a portable micro-tavern, carrying the possibilities of solitude, sharing, and connection.
- NIUYIN: Derived from "NEWTONIAN GRAVITY," symbolizing the natural attraction and emotional resonance between people; it also creates a contrast with "heavy drinking," expressing the deconstruction and reshaping of traditional drinking narratives.
- IUU INN constructs a "DRINKING MAGNETIC FIELD"—establishing resonance in moderate intoxication and fostering connection in a relaxed atmosphere.

Core Spirits Supply System

Partner Winemaker

Company & Supply Chain Strength

Core Spirits Supply System

All base spirits of the company are imported from the French "EAU-DE-VIE GROUP," located in Charente-Maritime, the core producing region of Cognac. It is one of the oldest château systems in the area, with nearly 500 years of winemaking heritage. Its raw materials use premium white grape varieties such as Ugni Blanc, grown in calcareous clay soils and a mild maritime climate, forming a high-acidity, pure, and distillation-friendly base structure that provides an elegant and stable flavor foundation for Cognac.

This partnership system ensures:
- DIRECT SOURCING OF BASE SPIRITS FROM THE ORIGIN
- AOC REGIONAL QUALITY ENDORSEMENT
- TRACEABLE DISTILLATION AND AGING SYSTEM
- LONG-TERM STABLE SUPPLY CAPACITY
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Brand Heritage

The craftsmanship roots of IUU INN can be traced back to the 19th-century French Cognac distillation system. In 1838, Paul Louis Seignette established the LAUTREC distillation system, regarding Cognac production as the artistic shaping of "eau-de-vie," creating a flavor order between time, oak, and blending. The brand maintains long-term cooperation with production resources in the Cognac region of France. Its base spirit system originates from a network of historic local châteaux, continuing nearly five centuries of distillation and aging experience, providing a stable and traceable quality foundation for products.